HISTORY OF ITALIAN JEWELRY

The history of Italian jewelry is rich, diverse and passionate. Modern Italian jewelry designer draws from traditions in fine craftsmanship that dates back centuries. Almost every culture indulges in some form of body adornment, much of this is done in relation to a ceremonial purpose; religious affiliation, social status or family. This was no less true in Italy; however, there are some unique differences in the approach of the Italian designer to jewelry that is linked to the great role of Rome in world history. The campaigns that extended the power of the Roman empire to far corners of the world, resulted in different influences coming to bear on the Italian artistic design of jewelry. In many of the works by classical Italian jewelry designers, you see traces of Egyptian, Greek and Asian culture. How the combination of these cultures impacted the development of designs, is easy to see from the discoveries of jewelry made during the ancient Etruscan period in southern Italy. From the 9th to 4th centuries B.C., these early Italian jewelry designers, whose gold jewelry designs have never been equaled in beauty, perfected the techniques that are still in use in making Italian jewelry today. A prime example of the value jewelers place on their craft is seen in the life of one of the best known 19th century Italian jewelry designers, Pio Fortuna Castellani, who studied and revived the Etruscan "granulation" technique for crafting gold jewelry. Castellani, among others throughout the history of Italian jewelry design, have infused passion into this craft of beauty, that in many regions of the country is almost an obsession. This is the main factor which has set their production apart from the rest of the world. Gold has always been the most highly used metal in Italian jewelry; respecting the fact that the human body, mind and spirit has a strong, innate connection to gold, more than any other metal. Prized for its affinity to the color to the sun, our powerful lifegiver on earth, the attraction of gold is magnetic and was revered in ancient times. The demand for gold Italian jewelry of today has not lessened, but the wonderful Italian sterling silver jewelry cannot be ignored either. Now there are Italian jewelry designers that have chosen to work exclusively in the highest quality sterling silver, creating beautiful ornaments for every part of the body. The demand for Italian jewelry is the result of high production standards along with the originality, quality and diversity. The history of craftsmanship of Italian designer jewelry has always been highly valued, whether it was for gold, sterling silver or gemstone pieces. Italian jewelry today continues to make fashion history with designs in bold and delicate gold, oversized and trendy sterling silver with diamonds or semi-precious gemstones. When you are ready to adorn your body with something beautiful, take advantage of the rich history of Italian jewelry to satisfy your every desire.

GIOIELLANDO PROFILE

Gioiellando has been a leader in fine Italian jewelry for the past 15 years. Not only do they offer unique Italian designs, they also give their clients the opportunity to create their own design. If you are in the market for high fashion diamond jewelry, as well as high carat gold jewelry, then look no further than Gioiellando’s. They offer a wide range of products that are sure to fit into anyone’s personal jewel collection. Because they take great care in the precision of their design and creation, you can rest assured that the jewelry you order will be the jewelry you receive. When people order Italian jewelry , they do so because they want the best and will settle for nothing less. When you order from Gioiellando, you too are saying you will settle for nothing less. Their Italian design is so chic that your friend’s will envy your design. It will be like nothing else on the market, which is a good thing when it comes to jewelry. Why wear something that is not one of a kind? Instead, you will be making a statement about yourself that you know high fashion and design when you see it. Not only does Gioiellando fine Italian jewelry represent the classic Italian look, they also offer creative pendants that will look good draped around anyone’s neck. From their diamond animals and zodiac creatures to their more whimsical heart designs, their pendants truly are a one of a kind look. To further represent their confidence that you will love their jewels, Gioiellando’s even offers returns on their products. You no longer have to worry about being stuck with a piece of jewelry that does not fit your style like at other jewelry stores. You can shop with confidence here. Although Gioiellando has been in the jewelry business for the past 15 years, they did not hold themselves to the Italian jewelry market. Currently, they are located in four continents, with a production plant in Hong Kong. Because of this expansion, they know the Italian designs as well as the world design. They are able to meet your wants and needs when it comes to your jewelry because they have been everywhere. To view their entire collection, visit their Web site at http://www.gioiellando.com. There you will find all your jewelry needs. With their huge collection in fine Italian jewelry, you will find no reason to shop anywhere else.